⧑ Main Message - The ad tell people that they can reach the wifi in the McDonald's. The ad use fries of McDonald's to arrange the sign of wifi, which is very creative and impressive.
⧑ Target Audience - The target audience might be people who have smart phone but they don't have internet. The ages of them are from 15 to 50 which contains teenagers and adults.
⧑ Effectiveness - This ad is effective. The image of this ad is very creative and impressive, so it is easy to make people notice this ad and keep it in mind.
⧑ Content Relevancy - Intent of advertising.
⧑ Content Support - This ad is to inform customers that there is free wifi in this McDonald's.
⧑ Main Message - The right image shows a dorsal fin.The left image show nothing but ocean. To warn people not to kill sharks and have to protect them. They are very important for the balance in the environment.
⧑ Target Audience - People who eat sharks and the people who do not care about the environment.
The range of the audience are not only the fishermen who catch sharks but also people on the land who like to eat dishes made of sharks.
⧑ Effectiveness - I think this ad is very effective because the image of this ad will make people think about the issue of extinction of sharks, and also let people realize the consequence if people keep killing sharks.
⧑ Content Relevancy - Two level of persuasion.
⧑ Content Support - This ad use emotion of persuasion to persuade people to protect sharks because this ad give audience strong feeling of emotion that the consequence if people keep killing sharks.
⧑ Main Message -This images shows that how people with glasses see the world. The drawing on the wall is much clear after using a pair of glasses. The company want to show how good and how clear their lens are.
⧑ Target Audience - People who need to wear glasses or want to change their own ones from other brands.
⧑ Effectiveness - I think this ad is very effective because a pair of glasses is important, people can see the world more clear and have more fun when they met beautiful scenes. It's really creative.
⧑ Main Message -The picture shows a woman feeding her dog, and the dog seems like a garbage can. People should use the best food to feed their dogs, not garbage.
⧑ Target Audience - People who already has dogs or who have a plan to keep one. The range can be from teenagers to adults who love dogs.
⧑ Effectiveness - I think this ad is very effective and impressive. Dogs are humans'friends, so we should be good to them. People will keep this in mind because the image is very creative.
⧑ Main Message - This ad shows that Pepsi is better coke than others. From the left one people can see that the straw don't want get into the coke. Even though the ad didn't show the brand of the left can, people knew that is Pepsi's competitor- Coca Cola from the color and the image on the can.
⧑ Target Audience - The target audience might be people who love to drink soda especially customers who love Coca Cola.
⧑ Effectiveness - This ad is effective because it use a humor and fun way to show that Pepsi is better than other brand.
⧑ Main Message -The image shows a factory pattern on a leaf, which has a meaning that leaves can trap or absorb carbon dioxide. People should decrease the production of the carbon dioxide and save trees.
⧑ Target Audience - People who use paper often or people who try to find a way to save the earth by decreasing the carbon dioxide.
⧑ Effectiveness - I think this ad is very effective because lots of people may not know that leaves can trap carbon dioxide, and also, the image of this ad is cute.
⧑ Content Relevancy - Intent of advertising.
⧑ Content Support - This ad both inform people that every leaf traps carbon dioxide also persuade people to save trees.
⧑ Main Message - In the picture that all the ants avoid the lollipop in the middle shows the lollipop of this brand is sugar-free.
⧑ Target Audience - The target audience might be mothers or children. The reason that it can be mothers is because children always want their mothers to buy candies for them, and mothers will want to choose candies which don't contain much sugar.
⧑ Effectiveness - The ad is very effective for mothers. People can realize how sugar-free it is from the image of this ad.
⧑ Content Relevancy - Intent of advertising.
⧑ Content Support - This ad is to inform the target audience that the product is sugar-free. Also, this ad is exaggerate enough to persuade people to buy it with relieved feeling.
⧑ Main Message - The image of this ad tells people that it is a piece of cake to send things from one country to another country. This ad is very simple but clearly tell the audience what they want to express.
⧑ Target Audience - The target audience might be people who need to send things especially people who don't want to waste lots of time for waiting the shipping days. They can be businessmen whose time is precious or mothers who want to send things to their children in different country.
⧑ Effectiveness - This ad is simple and clearing express the main message. Although it is a little bit exaggerate, it is still very effective.
⧑ Content Relevancy - Informational appeal.
⧑ Content Support - This ad shows the feature of FedEx which is simple and fast to deliver things.
⧑ Main Message - In the picture the seeds of the kiwi are picked out. The ad uses kiwi to illustrate that the Colgate dental floss can thoroughly clean the gaps between teeth.
⧑ Target Audience - The target audience might be people who are looking for effective dental floss or people who care a lot about their teeth. Also, the target audience could be dentists who are trying to find a good teeth-cleaning products for their patients.
⧑ Effectiveness - This ad is effective because everybody knows that it is very difficult to pick out all the seeds from kiwi, but this dental floss did it. Not only leave a great impression on audience minds but also demonstrate the effectiveness of the product.
⧑ Content Relevancy - Two level of persuasion.
⧑ Content Support - This ad is logic of the two level of persuasion because the ad based on the right message that the Colgate dental floss can help consumers thoroughly clean their gaps between teeth.
⧑ Main Message - The ad use comparison to show the difference of wearing glasses. A right pair of glasses can make people become totally different.
⧑ Target Audience - The target audience might be people who are near-sighted or people who want to get a pair of glasses, especially men.
⧑ Effectiveness - For teenagers, this ad is very effective because the cute comparison of the ad can easily appeal teenager's sights. Also, the image of the ad easily leaves impression on people's mind.
⧑ Main Message - This ad is for World No-Tobacco Day. The image of this ad is a woman use cigarette butt as lipstick. The ad is to tell people that smoking will not make people look prettier. The purpose is to encourage people quit smoking or not to smoke.
⧑ Target Audience - The target audience might be chain smokers and people who want to smoke but not yet, especially women.
⧑ Effectiveness - I think this ad is very effective because obviously audience can realize perfectly that smoking will not make people get prettier, instead, make people get uglier.
⧑ Content Relevancy - Intent of advertising.
⧑ Content Support - The intent of the advertising is to persuade. This ad is to persuade people quit smoking and prevent people not to smoke.
⧑ Main Message - The Ad use dirty fingers in stead of push buttons to tell people that touching public facilities is like touching other people's dirty fingers. The purpose is to persuade people to wash hands after touching things.
⧑ Target Audience - The target audience might be people who touch public facilities often or people who do not wash hand often such as children or students.
⧑ Effectiveness - I would say this ad is effective. The image of this ad is very impressive and creative, so it is easy to make people notice this ad and keep it in mind.
⧑ Content Relevancy - FCB Grid
⧑ Content Support - This ad is low think product of the FCB Grid because had gel is necessary , practical and functional products. Also, people would use it everyday.
⧑ Main Message - The word on the ad is "Put a tiger on your team", which means eating this cereal is like a tiger in your body. That is, you will be stronger after having this brand's cereal.
⧑ Target Audience - The target audience might be children, age 8 to 12. The brand whose target audience is children usually use cute image to appeal consumers.
⧑ Effectiveness - For children, especially boys, they might think tiger is a symbol of brave. Therefore, they may want to eat this brand's cereal.
⧑ Content Support - The primary target audience must be parents, and secondary target audience is children. The inherent drama is the tiger which represents the brand.
⧑ Main Message - The ad shows different colors of iPod nano, and it states that you can pick up which color you want. For consumers, they can have more choices to pick up their own iPod nano, and it makes diversity.
⧑ Target Audience - The target audience might be people who like to listen to music. I would say they are probably both male and female from 12 to 40.
⧑ Effectiveness - More choices of the color can arise consumers awareness. For me, originally the iPod nano only has one color. I am the kind of person who don't want to have something similar to others, so I the iPod nano won't appeal me that much. After seeing this ad, I would like to purchase one because I have opportunity to pick up my own color.
⧑ Content Relevancy - In the class we discussed the intent of advertising.
⧑ Content Support - There are three different goals of advertising. This ad's goal is to inform consumers that the product have many different color can choose.
⧑ Main Message - This ad is to encourage consumers to collect all the Barbies, that is, to consume all different types of the product. This ad is mainly to persuade consumers to buy the product and also shows that the Barbie is a fashion doll.
⧑ Target Audience - The target audience is primary children, especially girls. The target audience age might be 3 to 13.
⧑ Effectiveness - The slogan has a obvious message to persuade consumers to buy it. For girls who like barbies or like to collect all the dolls, it is effective.
⧑ Content Relevancy - In the class we discussed two different target audience. One is primary and the other is secondary.
⧑ Content Support - In this case, parents are primary target audience because they pay for the product, and children are secondary target audience. An ad's target audience can be divided into two different types, one is primary and the other is secondary. A good ad should care about both of the target audience.
⧑ Main Message - On the ad you can see there is a woman lying on a bed with a Godiva chocolate on her body. The words on the right corner says "You can see in her eyes is Godiva." The main message of this ad is to say such a beautiful lady consumes Godiva. That is, only Godiva can suit this kind of pretty lady.
⧑ Target Audience - The target audience might be men and women. Chocolate is sometimes used as a gift, so the target audience can be men. Godiva's chocolate is not cheap so the target audience must be people who can afford the chocolate.
⧑ Effectiveness - This ad is different than other chocolate brand so it is easy to leave an impression on people's minds. The gorgeous image makes a clear position of this brand.
⧑ Content Relevancy - In the class we learned about qualitative research, so we can find the position of this brand.
⧑ Content Support - This ad makes audience feel like they are not watching a chocolate brand ad but a noble brand such as Chanel or Gucci. The company set this chocolate brand as a luxury.The position of this chocolate brand is very high. If use the qualitative research this brand will be on the right (price) and top (quality), which is expensive and delicious.
⧑ Main Message - People are familiar to the slogan "Just do it" from Nike brand. The main message of this ad is to tell audiences that wearing the Nike shoes you can do what you want to do. The shoes will support you to do every sports.
⧑ Target Audience - The target audience can be both male and female from 10 to 65. The reason why the range of the age is very wide is because sports shoes can suit anyone not only people who do sports but also a normal child or elder.
⧑ Effectiveness - The words "Just do it" deeply rooted in people's mind. I think the ad for the brand is to remind people the brand.
⧑ Content Relevancy - The check sign is a classical image of Nike. Consumers are similar not only to the image but also the slogan. A easy but impressive image is a point to make the brand succeed.
⧑ Content Support - In the class we discuss about the image of a brand. The check sign is an image of Nike. The slogan "Just do it" is also a representation of Nike.
⧑ Main Message - The message on this ad is to tell people that Starbucks is the best coffee for you. The ad's purpose of using the adjective “best” to describe not only the coffee but also the customers is to illustrate that the consumers deserve good coffee.
⧑ Target Audience - The target audience are people who drink coffee. Most of the consumers are students or workers so the age might be 20 to 50.
⧑ Effectiveness - The ad clearly says that this is the best coffee, so for people who like to drink coffee or want to find the best to drink this must attract them.
⧑ Content Relevancy - In the class we discuss the SWOT analysis. Take Starbucks for example, the strengths are strong name recognition, location, taste, and price. The weakness are price, wait-long lines, staff, and taste. The opportunities are new blend, partner with other brands, and discount. The threats are many competitors and economy.
⧑ Content Support - Using the SWOT analysis can clearly know that the developing direction of the brand. Also the slogan shows that it is the best coffee brand, so the position of Starbucks is relatively high.
⧑ Main Message - The main message is telling that wearing the jewelry of the brand can be legendary. The jewelry of the brand can make you unique and be envied by others.
⧑ Target Audience - The target audience might be women age 20 to 40. Because the price of this brand is relatively high, the target can be rich women.
⧑ Effectiveness - For people who want to be unique and legendary, this ad is successfully effective. Also, women who see this ad will feel appealing due to the slogan. For me, after seeing this ad will make me want to save money to buy the jewelry of this brand.
⧑ Content Relevancy - There are three different research goals: The target audience, factors that motivate purchase behavior, and unique brand characteristics. This brand's target audience obviously is women because we can tell from the ad's picture. The factor that motivate purchase behavior is the slogan on the ad which makes people want to buy it. The last thing is the brand's unique which is not only the word: legendary but also the unique symbolized color on the right corner.
⧑ Content Support - The brand's slogan can clearly point out that it's position is very high. The factors that make this brand in a high position are their unique box color, high price and good quality.
⧑ Main Message - The ad use one of the Simpson's character to describe the effect of using the Dove product. The slogan "Say goodbye to sickness, say hello to movement" clearly points out that after using the product, consumer's hair will become smooth.
⧑ Target Audience - The target audience might be teenagers because the youth may be familiar to Simpson. In my case, the picture of this ad quickly raised my attention because this is my first time to see the character wear her hair down. Therefore, it easily left a great impression on my mind.
⧑ Effectiveness - Personally, I think this ad is very effective. The picture of it is not only interesting but also impressive. The picture clearly represents the message of this ad.
⧑ Content Relevancy - In class we discussed that a good ad should be impressive and persuasive to customers, and I think this ad contains both of them.
⧑ Content Support - The image of this ad clearly describes the information and makes the ad successful.
⧑ Main Message - On
the ad it is a obvious slogan says “Bring everyone together.”
The words let the consumers who see the ad feel the product is
appropriate for friends who gather together. Therefore, every time
when people who had seen this ad before hang out with friends they
might remember this ad and probably get the items.
⧑ Target Audience - The
target audience might be teenagers because the slogan on the ad is
“Bring everyone together.” For teenagers, it is usual to gather
together with friends. This product sells in six packs, so it will
appeal to the target audience who wants to find drinks for friends.
⧑ Effectiveness - For me, after seeing this ad, I would like to buy one to put in my refrigerator just in case my friends come to my place and we can share drinks together. The slogan is really easy for people who had seen the ad to remember and it is close to our daily life especially for teenagers' life.
⧑ Content Relevancy - In the class we compared two different ads of Volkseagen and we found out that it is very important to make audience who had seen the ad remember the content. This ad is easy for consumers to remember, and also the persuasive purpose is successful because it is close to our life and people will need it.
⧑ Content Support - The intent of advertising is to inform, persuade, and remind. The slogan of the ad clearly inform the information about the product that the product of 6-pack can bring everyone together. The ad persuades people to buy the product to share with friends and it is easy to be remembered.
⧑ Main Message - This Ad emphasizes the power of the Tide Dirt Magnet powder. In the picture the Ad wants to let consumers know that no matter it's ketchup, egg, or ink, Tide Dirt Magnet powder can easily remove them away.
⧑ Target Audience - Family, especially for families who do the housework. The Tide Dirt Magnet is mainly used for washing clothes, so people who do the laundry may be interest in this kind of commercial.
⧑ Effectiveness - The dirt of ink or some sauce is the bad dream for people who response to wash the clothes. The ad clearly point out that it can cleanly remove the dirt, so for those who are worried about hard-cleaned dirt will appeal to this product.
⧑ Content Relevancy -Since Tide is the only brand that I know that has a Dirt Magnet, the position of it is on the top because none other items can compete with this product. Tide has many different products such like Tide boost, Tide vivid, etc. By using the different sub-names to differentiate the goal of the product. Positioning is important because each product has different uses.
⧑ Content Support - The definition of positioning is the position the product or service in a particular place in a consumers mind. The moment that people mention dirt magnet automatically the brand that pops to our mind is non other than tide because it is the only product of Dirt Magnet. So the position of Tide Dirt Magnet is on the top of all the Dirt Magnet in the market.
⧑ Main Message - To inform you that the chocolate only melt in your mouth not in your hands. In general, consumers' first impression of eating chocolate is that it would make a mess because chocolates always melt in people's hands and make them dirty. M&M's chocolate is the first chocolate brand who's chocolates are with
a candy coating shell around them to prevent them from melting.
⧑ Target Audience - People who love to eat chocolate especially for children or teenagers. Also, it's for people who loves to eat chocolate but worry about making their hands dirty because of directly holding chocolates.
⧑ Effectiveness - This Ads is effective because the slogan is easily to be seen and remembered. The company invented five
different colors characters for its selling and it easily leaves great impression on target audiences' minds.
⧑ Content Relevancy - In the class we discussed about inherent drama and image of a brand. M&M's chocolate uses spokescandies characteristics to represent the products. The image of M&M's has been deeply rooted in people. ⧑ Content Support - As the definition of brand image is developing an image that will appeal to the product user, the image of M&M's indeed appeal to consumers. The image is easy to be identify and also it's cute. For children, inventing a cute image is really important because most of them love cute images.
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