⧑ Main Message - On the ad it is a obvious slogan says “Bring everyone together.” The words let the consumers who see the ad feel the product is appropriate for friends who gather together. Therefore, every time when people who had seen this ad before hang out with friends they might remember this ad and probably get the items.
⧑ Target Audience - The target audience might be teenagers because the slogan on the ad is “Bring everyone together.” For teenagers, it is usual to gather together with friends. This product sells in six packs, so it will appeal to the target audience who wants to find drinks for friends.
⧑ Effectiveness - For me, after seeing this ad, I would like to buy one to put in my refrigerator just in case my friends come to my place and we can share drinks together. The slogan is really easy for people who had seen the ad to remember and it is close to our daily life especially for teenagers' life.
⧑ Content Relevancy - In the class we compared two different ads of Volkseagen and we found out that it is very important to make audience who had seen the ad remember the content. This ad is easy for consumers to remember, and also the persuasive purpose is successful because it is close to our life and people will need it.
⧑ Content Support - The intent of advertising is to inform, persuade, and remind. The slogan of the ad clearly inform the information about the product that the product of 6-pack can bring everyone together. The ad persuades people to buy the product to share with friends and it is easy to be remembered.
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