⧑ Main Message - This ad is for World No-Tobacco Day. The image of this ad is a woman use cigarette butt as lipstick. The ad is to tell people that smoking will not make people look prettier. The purpose is to encourage people quit smoking or not to smoke.
⧑ Target Audience - The target audience might be chain smokers and people who want to smoke but not yet, especially women.
⧑ Effectiveness - I think this ad is very effective because obviously audience can realize perfectly that smoking will not make people get prettier, instead, make people get uglier.
⧑ Content Relevancy - Intent of advertising.
⧑ Content Support - The intent of the advertising is to persuade. This ad is to persuade people quit smoking and prevent people not to smoke.
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