Week #7 / Entry #1 : Oogmerk glasses

⧑ Main Message - The ad use comparison to show the difference of wearing glasses. A right pair of glasses can make people become totally different.

⧑ Target Audience - The target audience might be people who are near-sighted or people who want to get a pair of glasses, especially men.

⧑ Effectiveness - For teenagers, this ad is very effective because the cute comparison of the ad can easily appeal teenager's sights. Also, the image of the ad easily leaves impression on people's mind. 

⧑ Content Relevancy - Advertising Execution Techniques.

⧑ Content Support - This ad use animation to show the products. An animation will make the ad cuter and more friendly to audience.

Week #6 / Entry #2 : World No-Tobacco Day

⧑ Main Message - This ad is for World No-Tobacco Day. The image of this ad is a woman use cigarette butt as lipstick. The ad is to tell people that smoking will not make people look prettier. The purpose is to encourage people quit smoking or not to smoke.

⧑ Target Audience - The target audience might be chain smokers and people who want to smoke but not yet, especially women.

⧑ Effectiveness - I think this ad is very effective because obviously audience can realize perfectly that smoking will not make people get prettier, instead, make people get uglier. 

⧑ Content Relevancy - Intent of advertising.

⧑ Content Support - The intent of the advertising is to persuade. This ad is to persuade people quit smoking and prevent people not to smoke.

Week #6 / Entry #1 : Sanzer hand gel

⧑ Main Message - The Ad use dirty fingers in stead of push buttons to tell people that touching public facilities is like touching other people's dirty fingers. The purpose is to persuade people to wash hands after touching things.

⧑ Target Audience - The target audience might be people who touch public facilities often or people who do not wash hand often such as children or students.

⧑ Effectiveness - I would say this ad is effective. The image of this ad is very impressive and creative, so it is easy to make people notice this ad and keep it in mind.

⧑ Content Relevancy - FCB Grid 

⧑ Content Support - This ad is low think product of the FCB Grid because had gel is necessary , practical and functional products. Also, people would use it everyday. 

Week #5 / Entry #2 : Kellogg's Frosted Flakes Cereal Ad Tony Tiger

⧑ Main Message - The word on the ad is "Put a tiger on your team", which means eating this cereal is like a tiger in your body. That is, you will be stronger after having this brand's cereal.

⧑ Target Audience - The target audience might be children, age 8 to 12. The brand whose target audience is children usually use cute image to appeal consumers.

⧑ Effectiveness - For children, especially boys, they might think tiger is a symbol of brave. Therefore, they may want to eat this brand's cereal.

⧑ Content Relevancy - Primary target audience, secondary target audience, and inherent drama.

⧑ Content Support - The primary target audience must be parents, and secondary target audience is children. The inherent drama is the tiger which represents the brand.

Week #5 / Entry #1 : iPod nano

⧑ Main Message - The ad shows different colors of iPod nano, and it states that you can pick up which color you want. For consumers, they can have more choices to pick up their own iPod nano, and it makes diversity.

⧑ Target Audience - The target audience might be people who like to listen to music. I would say they are probably both male and female from 12 to 40. 

⧑ Effectiveness - More choices of the color can arise consumers awareness. For me, originally the iPod nano only has one color. I am the kind of person who don't want to have something similar to others, so I the iPod nano won't appeal me that much. After seeing this ad, I would like to purchase one because I have opportunity to pick up my own color.

⧑ Content Relevancy - In the class we discussed the intent of advertising. 

⧑ Content Support - There are three different goals of advertising. This ad's goal is to inform consumers that the product have many different color can choose.

Week #4 / Entry #2 : Barbie

⧑ Main Message - This ad is to encourage consumers to collect all the Barbies, that is, to consume all different types of the product. This ad is mainly to persuade consumers to buy the product and also shows that the Barbie is a fashion doll. 

⧑ Target Audience - The target audience is primary children, especially girls. The target audience age might be 3 to 13. 

⧑ Effectiveness - The slogan has a obvious message to persuade consumers to buy it. For girls who like barbies or like to collect all the dolls, it is effective.

⧑ Content Relevancy - In the class we discussed two different target audience. One is primary and the other is secondary.

⧑ Content Support - In this case, parents are primary target audience because they pay for the product, and children are secondary target audience. An ad's target audience can be divided into two different types, one is primary and the other is secondary. A good ad should care about both of the target audience.

Week #4 / Entry #1 : Godiva

⧑ Main Message - On the ad you can see there is a woman lying on a bed with a Godiva chocolate on her body. The words on the right corner says "You can see in her eyes is Godiva." The main message of this ad is to say such a beautiful lady consumes Godiva. That is, only Godiva can suit this kind of pretty lady.

⧑ Target Audience - The target audience might be men and women. Chocolate is sometimes used as a gift, so the target audience can be men. Godiva's chocolate is not cheap so the target audience must be people who can afford the chocolate.

⧑ Effectiveness - This ad is different than other chocolate brand so it is easy to leave an impression on people's minds. The gorgeous image makes a clear position of this brand. 

⧑ Content Relevancy - In the class we learned about qualitative research, so we can find the position of this brand.

⧑ Content Support - This ad makes audience feel like they are not watching a chocolate brand ad but a noble brand such as Chanel or Gucci. The company set this chocolate brand as a luxury.The position of this chocolate brand is very high. If use the qualitative research this brand will be on the right (price) and top (quality), which is expensive and delicious.

Week #3 / Entry #2 : Nike

⧑ Main Message - People are familiar to the slogan "Just do it" from Nike brand. The main message of this ad is to tell audiences that wearing the Nike shoes you can do what you want to do. The shoes will support you to do every sports.

⧑ Target Audience - The target audience can be both male and female from 10 to 65. The reason why the range of the age is very wide is because sports shoes can suit anyone not only people who do sports but also a normal child or elder. 

⧑ Effectiveness - The words "Just do it" deeply rooted in people's mind. I think the ad for the brand is to remind people the brand.

⧑ Content Relevancy - The check sign is a classical image of Nike. Consumers are similar not only to the image but also the slogan. A easy but impressive image is a point to make the brand succeed.

⧑ Content Support - In the class we discuss about the image of a brand. The check sign is an image of Nike. The slogan "Just do it" is also a representation of Nike.

Week #3 / Entry #1 : Starbucks

⧑ Main Message - The message on this ad is to tell people that Starbucks is the best coffee for you. The ad's purpose of using the adjective “best” to describe not only the coffee but also the customers is to illustrate that the consumers deserve good coffee.

⧑ Target Audience - The target audience are people who drink coffee. Most of the consumers are students or workers so the age might be 20 to 50.

⧑ Effectiveness - The ad clearly says that this is the best coffee, so for people who like to drink coffee or want to find the best to drink this must attract them.

⧑ Content Relevancy - In the class we discuss the SWOT analysis. Take Starbucks for example, the strengths are strong name recognition, location, taste, and price. The weakness are price, wait-long lines, staff, and taste. The opportunities are new blend, partner with other brands, and discount. The threats are many competitors and economy.

⧑ Content Support - Using the SWOT analysis can clearly know that the developing direction of the brand. Also the slogan shows that it is the best coffee brand, so the position of Starbucks is relatively high.