⧑ Main Message - The ad shows different colors of iPod nano, and it states that you can pick up which color you want. For consumers, they can have more choices to pick up their own iPod nano, and it makes diversity.
⧑ Target Audience - The target audience might be people who like to listen to music. I would say they are probably both male and female from 12 to 40.
⧑ Effectiveness - More choices of the color can arise consumers awareness. For me, originally the iPod nano only has one color. I am the kind of person who don't want to have something similar to others, so I the iPod nano won't appeal me that much. After seeing this ad, I would like to purchase one because I have opportunity to pick up my own color.
⧑ Content Relevancy - In the class we discussed the intent of advertising.
⧑ Content Support - There are three different goals of advertising. This ad's goal is to inform consumers that the product have many different color can choose.
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