⧑ Main Message - The right image shows a dorsal fin.The left image show nothing but ocean. To warn people not to kill sharks and have to protect them. They are very important for the balance in the environment.
⧑ Target Audience - People who eat sharks and the people who do not care about the environment.
The range of the audience are not only the fishermen who catch sharks but also people on the land who like to eat dishes made of sharks.
⧑ Effectiveness - I think this ad is very effective because the image of this ad will make people think about the issue of extinction of sharks, and also let people realize the consequence if people keep killing sharks.
⧑ Content Relevancy - Two level of persuasion.
⧑ Content Support - This ad use emotion of persuasion to persuade people to protect sharks because this ad give audience strong feeling of emotion that the consequence if people keep killing sharks.
沒有留言:
張貼留言