2014年3月7日 星期五

Week #3 / Entry #2 : Nike


⧑ Main Message - People are familiar to the slogan "Just do it" from Nike brand. The main message of this ad is to tell audiences that wearing the Nike shoes you can do what you want to do. The shoes will support you to do every sports.

⧑ Target Audience - The target audience can be both male and female from 10 to 65. The reason why the range of the age is very wide is because sports shoes can suit anyone not only people who do sports but also a normal child or elder. 

⧑ Effectiveness - The words "Just do it" deeply rooted in people's mind. I think the ad for the brand is to remind people the brand.

⧑ Content Relevancy - The check sign is a classical image of Nike. Consumers are similar not only to the image but also the slogan. A easy but impressive image is a point to make the brand succeed.


⧑ Content Support - In the class we discuss about the image of a brand. The check sign is an image of Nike. The slogan "Just do it" is also a representation of Nike.

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