⧑ Main Message - The message on this ad is to tell people that Starbucks is the best coffee for you. The ad's purpose of using the adjective “best” to describe not only the coffee but also the customers is to illustrate that the consumers deserve good coffee.
⧑ Target Audience - The target audience are people who drink coffee. Most of the consumers are students or workers so the age might be 20 to 50.
⧑ Effectiveness - The ad clearly says that this is the best coffee, so for people who like to drink coffee or want to find the best to drink this must attract them.
⧑ Content Relevancy - In the class we discuss the SWOT analysis. Take Starbucks for example, the strengths are strong name recognition, location, taste, and price. The weakness are price, wait-long lines, staff, and taste. The opportunities are new blend, partner with other brands, and discount. The threats are many competitors and economy.
⧑ Content Support - Using the SWOT analysis can clearly know that the developing direction of the brand. Also the slogan shows that it is the best coffee brand, so the position of Starbucks is relatively high.
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