Week #11 / Entry #1 : Wifi in Mc'Donalds

⧑ Main Message - The ad tell people that they can reach the wifi in the McDonald's. The ad use fries of McDonald's to arrange the sign of wifi, which is very creative and impressive.

⧑ Target Audience - The target audience might be people who have smart phone but they don't have internet. The ages of them are from 15 to 50 which contains teenagers and adults. 

⧑ Effectiveness -  This ad is effective. The image of this ad is very creative and impressive, so it is easy to make people notice this ad and keep it in mind.

⧑ Content Relevancy - Intent of advertising. 

⧑ Content Support - This ad is to inform customers that there is free wifi in this McDonald's. 

Week #11 / Entry #2 : World Wildlife Foundation

⧑ Main Message - The right image shows a dorsal fin.The left image show nothing but ocean. To warn people not to kill sharks and have to protect them. They are very important for the balance in the environment.

⧑ Target Audience - People who eat sharks and the people who do not care about the environment.

The range of the audience are not only the fishermen who catch sharks but also people on the land who like to eat dishes made of sharks. 

⧑ Effectiveness - I think this ad is very effective because the image of this ad will make people think about the issue of extinction of sharks, and also let people realize the consequence if people keep killing sharks.

⧑ Content Relevancy - Two level of persuasion.

⧑ Content Support - This ad use emotion of persuasion to persuade people to protect sharks because this ad give audience strong feeling of emotion that the consequence if people keep killing sharks.

Week #10 / Entry #2 : Kel Opstic

⧑ Main Message -This images shows that how people with glasses see the world. The drawing on the wall is much clear after using a pair of glasses. The company want to show how good and how clear their lens are.

⧑ Target Audience - People who need to wear glasses or want to change their own ones from other brands.

⧑ Effectiveness - I think this ad is very effective because a pair of glasses is important, people can see the world more clear and have more fun when they met beautiful scenes. It's really creative.

⧑ Content Relevancy - 

⧑ Content Support - 

Week #10 / Entry #1 : Dog Chow

⧑ Main Message -The picture shows a woman feeding her dog, and the dog seems like a garbage can. People should use the best food to feed their dogs, not garbage.

⧑ Target Audience - People who already has dogs or who have a plan to keep one. The range can be from teenagers to adults who love dogs. 

⧑ Effectiveness - I think this ad is very effective and impressive. Dogs are humans'friends, so we should be good to them. People will keep this in mind because the image is very creative. 

⧑ Content Relevancy - Advertising Execution Techniques.

⧑ Content Support - The ad use humor to demonstrate what it want to express. The shape of the dogs is funny.

Week #9 / Entry #2 : Pepsi

⧑ Main Message - This ad shows that Pepsi is better coke than others. From the left one people can see that the straw don't want get into the coke. Even though the ad didn't show the brand of the left can, people knew that is Pepsi's competitor- Coca Cola from the color and the image on the can. 

⧑ Target Audience - The target audience might be people who love to drink soda especially customers who love Coca Cola.

⧑ Effectiveness - This ad is effective because it use a humor and fun way to show that Pepsi is better than other brand.

⧑ Content Relevancy - Advertising Execution Techniques.

⧑ Content Support - The ad use both comparison and humor to compare the product with other brands.

Week #9 / Entry #1 : Plants for Earth

⧑ Main Message -The image shows a factory pattern on a leaf, which has a meaning that leaves can trap or absorb carbon dioxide. People should decrease the production of the carbon dioxide and save trees.

⧑ Target Audience - People who use paper often or people who try to find a way to save the earth by decreasing the carbon dioxide.

⧑ Effectiveness - I think this ad is very effective because lots of people may not know that leaves can trap carbon dioxide, and also, the image of this ad is cute.

⧑ Content Relevancy - Intent of advertising.

⧑ Content Support - This ad both inform people that every leaf traps carbon dioxide also persuade people to save trees.

Week #8 / Entry #2 : Chupa Chups Lollipop

⧑ Main Message - In the picture that all the ants avoid the lollipop in the middle shows the lollipop of this brand is sugar-free. 

⧑ Target Audience - The target audience might be mothers or children. The reason that it can be mothers is because children always want their mothers to buy candies for them, and mothers will want to choose candies which don't contain much sugar.

⧑ Effectiveness - The ad is very effective for mothers. People can realize how sugar-free it is from the image of this ad.

⧑ Content Relevancy - Intent of advertising.

⧑ Content Support - This ad is to inform the target audience that the product is sugar-free. Also, this ad is exaggerate enough to persuade people to buy it with relieved feeling.