Week #4 / Entry #2 : Barbie

⧑ Main Message - This ad is to encourage consumers to collect all the Barbies, that is, to consume all different types of the product. This ad is mainly to persuade consumers to buy the product and also shows that the Barbie is a fashion doll. 

⧑ Target Audience - The target audience is primary children, especially girls. The target audience age might be 3 to 13. 

⧑ Effectiveness - The slogan has a obvious message to persuade consumers to buy it. For girls who like barbies or like to collect all the dolls, it is effective.

⧑ Content Relevancy - In the class we discussed two different target audience. One is primary and the other is secondary.

⧑ Content Support - In this case, parents are primary target audience because they pay for the product, and children are secondary target audience. An ad's target audience can be divided into two different types, one is primary and the other is secondary. A good ad should care about both of the target audience.