2014年4月16日 星期三

Week #9 / Entry #2 : Pepsi


⧑ Main Message - This ad shows that Pepsi is better coke than others. From the left one people can see that the straw don't want get into the coke. Even though the ad didn't show the brand of the left can, people knew that is Pepsi's competitor- Coca Cola from the color and the image on the can. 

⧑ Target Audience - The target audience might be people who love to drink soda especially customers who love Coca Cola.

⧑ Effectiveness - This ad is effective because it use a humor and fun way to show that Pepsi is better than other brand.

⧑ Content Relevancy - Advertising Execution Techniques.

⧑ Content Support - The ad use both comparison and humor to compare the product with other brands.

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