⧑ Main Message - In the picture the seeds of the kiwi are picked out. The ad uses kiwi to illustrate that the Colgate dental floss can thoroughly clean the gaps between teeth.
⧑ Target Audience - The target audience might be people who are looking for effective dental floss or people who care a lot about their teeth. Also, the target audience could be dentists who are trying to find a good teeth-cleaning products for their patients.
⧑ Effectiveness - This ad is effective because everybody knows that it is very difficult to pick out all the seeds from kiwi, but this dental floss did it. Not only leave a great impression on audience minds but also demonstrate the effectiveness of the product.
⧑ Content Relevancy - Two level of persuasion.
⧑ Content Support - This ad is logic of the two level of persuasion because the ad based on the right message that the Colgate dental floss can help consumers thoroughly clean their gaps between teeth.
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