Week #1 / Entry #1 : M&M's Chocolate

⧑ Main Message - To inform you that the chocolate only melt in your mouth not in your hands. In general, consumers' first impression of eating chocolate is that it would make a mess because chocolates always melt in people's hands and make them dirty. M&M's chocolate is the first chocolate brand who's chocolates are with a candy coating shell around them to prevent them from melting.

⧑ Target Audience - People who love to eat chocolate especially for children or teenagers. Also, it's for people who loves to eat chocolate but worry about making their hands dirty because of directly holding chocolates.

⧑ Effectiveness - This Ads is effective because the slogan is easily to be seen and remembered. The company invented five different colors characters for its selling and it easily leaves great impression on target audiences' minds.

⧑ Content Relevancy - In the class we discussed about inherent drama and image of a brand. M&M's chocolate uses spokescandies characteristics to represent the products. The image of M&M's has been deeply rooted in people.

⧑ Content Support - As the definition of brand image is developing an image that will appeal to the product user, the image of M&M's indeed appeal to consumers. The image is easy to be identify and also it's cute. For children, inventing a cute image is really important because most of them love cute images.