⧑ Main Message - The Ad use dirty fingers in stead of push buttons to tell people that touching public facilities is like touching other people's dirty fingers. The purpose is to persuade people to wash hands after touching things.
⧑ Target Audience - The target audience might be people who touch public facilities often or people who do not wash hand often such as children or students.
⧑ Effectiveness - I would say this ad is effective. The image of this ad is very impressive and creative, so it is easy to make people notice this ad and keep it in mind.
⧑ Content Relevancy - FCB Grid
⧑ Content Support - This ad is low think product of the FCB Grid because had gel is necessary , practical and functional products. Also, people would use it everyday.
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