⧑ Main Message - The main message is telling that wearing the jewelry of the brand can be legendary. The jewelry of the brand can make you unique and be envied by others.
⧑ Target Audience - The target audience might be women age 20 to 40. Because the price of this brand is relatively high, the target can be rich women.
⧑ Effectiveness - For people who want to be unique and legendary, this ad is successfully effective. Also, women who see this ad will feel appealing due to the slogan. For me, after seeing this ad will make me want to save money to buy the jewelry of this brand.
⧑ Content Relevancy - There are three different research goals: The target audience, factors that motivate purchase behavior, and unique brand characteristics. This brand's target audience obviously is women because we can tell from the ad's picture. The factor that motivate purchase behavior is the slogan on the ad which makes people want to buy it. The last thing is the brand's unique which is not only the word: legendary but also the unique symbolized color on the right corner.
⧑ Content Support - The brand's slogan can clearly point out that it's position is very high. The factors that make this brand in a high position are their unique box color, high price and good quality.
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