⧑ Main Message - This Ad emphasizes the power of the Tide Dirt Magnet powder. In the picture the Ad wants to let consumers know that no matter it's ketchup, egg, or ink, Tide Dirt Magnet powder can easily remove them away.
⧑ Target Audience - Family, especially for families who do the housework. The Tide Dirt Magnet is mainly used for washing clothes, so people who do the laundry may be interest in this kind of commercial.
⧑ Effectiveness - The dirt of ink or some sauce is the bad dream for people who response to wash the clothes. The ad clearly point out that it can cleanly remove the dirt, so for those who are worried about hard-cleaned dirt will appeal to this product.
⧑ Content Relevancy - Since Tide is the only brand that I know that has a Dirt Magnet, the position of it is on the top because none other items can compete with this product. Tide has many different products such like Tide boost, Tide vivid, etc. By using the different sub-names to differentiate the goal of the product. Positioning is important because each product has different uses.
⧑ Content Support - The definition of positioning is the position the product or service in a particular place in a consumers mind. The moment that people mention dirt magnet automatically the brand that pops to our mind is non other than tide because it is the only product of Dirt Magnet. So the position of Tide Dirt Magnet is on the top of all the Dirt Magnet in the market.
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