Week #2 / Entry #2 : tiffany&co.

⧑ Main Message - The main message is telling that wearing the jewelry of the brand can be legendary. The jewelry of the brand can make you unique and be envied by others.

⧑ Target Audience - The target audience might be women age 20 to 40. Because the price of this brand is relatively high, the target can be rich women. 

⧑ Effectiveness - For people who want to be unique and legendary, this ad is successfully effective. Also, women who see this ad will feel appealing due to the slogan. For me, after seeing this ad will make me want to save money to buy the jewelry of this brand.

⧑ Content Relevancy - There are three different research goals: The target audience, factors that motivate purchase behavior, and unique brand characteristics. This brand's target audience obviously is women because we can tell from the ad's picture. The factor that motivate purchase behavior is the slogan on the ad which makes people want to buy it. The last thing is the brand's unique which is not only the word: legendary but also the unique symbolized color on the right corner. 

⧑ Content Support - The brand's slogan can clearly point out that it's position is very high. The factors that make this brand in a high position are their unique box color, high price and good quality.

Week #2 / Entry #1 : Dove

⧑ Main Message - The ad use one of the Simpson's character to describe the effect of using the Dove product. The slogan "Say goodbye to sickness, say hello to movement" clearly points out that after using the product, consumer's hair will become smooth.

⧑ Target Audience - The target audience might be teenagers because the youth may be familiar to Simpson. In my case, the picture of this ad quickly raised my attention because this is my first time to see the character wear her hair down. Therefore, it easily left a great impression on my mind.

⧑ Effectiveness - Personally, I think this ad is very effective. The picture of it is not only interesting but also impressive. The picture clearly represents the message of this ad.

⧑ Content Relevancy - In class we discussed that a good ad should be impressive and persuasive to customers, and I think this ad contains both of them.

⧑ Content Support - The image of this ad clearly describes the information and makes the ad successful.

Week #1 / Entry #3 : Coca-Cola 6-pack ad

⧑ Main Message - On the ad it is a obvious slogan says “Bring everyone together.” The words let the consumers who see the ad feel the product is appropriate for friends who gather together. Therefore, every time when people who had seen this ad before hang out with friends they might remember this ad and probably get the items. 

⧑ Target Audience - The target audience might be teenagers because the slogan on the ad is “Bring everyone together.” For teenagers, it is usual to gather together with friends. This product sells in six packs, so it will appeal to the target audience who wants to find drinks for friends.

⧑ Effectiveness - For me, after seeing this ad, I would like to buy one to put in my refrigerator just in case my friends come to my place and we can share drinks together. The slogan is really easy for people who had seen the ad to remember and it is close to our daily life especially for teenagers' life.
 
⧑ Content Relevancy - In the class we compared two different ads of Volkseagen and we found out that it is very important to make audience who had seen the ad remember the content. This ad is easy for consumers to remember, and also the persuasive purpose is successful because it is close to our life and people will need it.

⧑ Content Support - The intent of advertising is to inform, persuade, and remind. The slogan of the ad clearly inform the information about the product that the product of 6-pack can bring everyone together. The ad persuades people to buy the product to share with friends and it is easy to be remembered.

Week #1 / Entry #2 : Tide Dirt Magnet

⧑ Main Message - This Ad emphasizes the power of the Tide Dirt Magnet powder. In the picture the Ad wants to let consumers know that no matter it's ketchup, egg, or ink, Tide Dirt Magnet powder can easily remove them away.

⧑ Target Audience - Family, especially for families who do the housework. The Tide Dirt Magnet is mainly used for washing clothes, so people who do the laundry may be interest in this kind of commercial.

⧑ Effectiveness - The dirt of ink or some sauce is the bad dream for people who response to wash the clothes. The ad clearly point out that it can cleanly remove the dirt, so for those who are worried about hard-cleaned dirt will appeal to this product.

⧑ Content Relevancy - Since Tide is the only brand that I know that has a Dirt Magnet, the position of it is on the top because none other items can compete with this product. Tide has many different products such like Tide boost, Tide vivid, etc. By using the different sub-names to differentiate the goal of the product. Positioning is important because each product has different uses.

⧑ Content Support - The definition of positioning is the position the product or service in a particular place in a consumers mind. The moment that people mention dirt magnet automatically the brand that pops to our mind is non other than tide because it is the only product of Dirt Magnet. So the position of Tide Dirt Magnet is on the top of all the Dirt Magnet in the market.

Week #1 / Entry #1 : M&M's Chocolate

⧑ Main Message - To inform you that the chocolate only melt in your mouth not in your hands. In general, consumers' first impression of eating chocolate is that it would make a mess because chocolates always melt in people's hands and make them dirty. M&M's chocolate is the first chocolate brand who's chocolates are with a candy coating shell around them to prevent them from melting.

⧑ Target Audience - People who love to eat chocolate especially for children or teenagers. Also, it's for people who loves to eat chocolate but worry about making their hands dirty because of directly holding chocolates.

⧑ Effectiveness - This Ads is effective because the slogan is easily to be seen and remembered. The company invented five different colors characters for its selling and it easily leaves great impression on target audiences' minds.

⧑ Content Relevancy - In the class we discussed about inherent drama and image of a brand. M&M's chocolate uses spokescandies characteristics to represent the products. The image of M&M's has been deeply rooted in people.

⧑ Content Support - As the definition of brand image is developing an image that will appeal to the product user, the image of M&M's indeed appeal to consumers. The image is easy to be identify and also it's cute. For children, inventing a cute image is really important because most of them love cute images.