⧑ Main Message - On the ad you can see there is a woman lying on a bed with a Godiva chocolate on her body. The words on the right corner says "You can see in her eyes is Godiva." The main message of this ad is to say such a beautiful lady consumes Godiva. That is, only Godiva can suit this kind of pretty lady.
⧑ Target Audience - The target audience might be men and women. Chocolate is sometimes used as a gift, so the target audience can be men. Godiva's chocolate is not cheap so the target audience must be people who can afford the chocolate.
⧑ Effectiveness - This ad is different than other chocolate brand so it is easy to leave an impression on people's minds. The gorgeous image makes a clear position of this brand.
⧑ Content Relevancy - In the class we learned about qualitative research, so we can find the position of this brand.
⧑ Content Support - This ad makes audience feel like they are not watching a chocolate brand ad but a noble brand such as Chanel or Gucci. The company set this chocolate brand as a luxury.The position of this chocolate brand is very high. If use the qualitative research this brand will be on the right (price) and top (quality), which is expensive and delicious.
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