⧑ Main Message - In the picture that all the ants avoid the lollipop in the middle shows the lollipop of this brand is sugar-free.
⧑ Target Audience - The target audience might be mothers or children. The reason that it can be mothers is because children always want their mothers to buy candies for them, and mothers will want to choose candies which don't contain much sugar.
⧑ Effectiveness - The ad is very effective for mothers. People can realize how sugar-free it is from the image of this ad.
⧑ Content Relevancy - Intent of advertising.
⧑ Content Support - This ad is to inform the target audience that the product is sugar-free. Also, this ad is exaggerate enough to persuade people to buy it with relieved feeling.
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