⧑ Main Message - The word on the ad is "Put a tiger on your team", which means eating this cereal is like a tiger in your body. That is, you will be stronger after having this brand's cereal.
⧑ Target Audience - The target audience might be children, age 8 to 12. The brand whose target audience is children usually use cute image to appeal consumers.
⧑ Effectiveness - For children, especially boys, they might think tiger is a symbol of brave. Therefore, they may want to eat this brand's cereal.
⧑ Content Relevancy - Primary target audience, secondary target audience, and inherent drama.
⧑ Content Support - The primary target audience must be parents, and secondary target audience is children. The inherent drama is the tiger which represents the brand.
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