Week #8 / Entry #1 : Federal Express

⧑ Main Message - The image of this ad tells people that it is a piece of cake to send things from one country to another country. This ad is very simple but clearly tell the audience what they want to express.

⧑ Target Audience - The target audience might be people who need to send things especially people who don't want to waste lots of time for waiting the shipping days. They can be businessmen whose time is precious or mothers who want to send things to their children in different country.

⧑ Effectiveness - This ad is simple and clearing express the main message. Although it is a little bit exaggerate, it is still very effective.

⧑ Content Relevancy - Informational appeal.

⧑ Content Support - This ad shows the feature of FedEx which is simple and fast to deliver things.

Week #7 / Entry #2 : Colgate dental floss

⧑ Main Message - In the picture the seeds of the kiwi are picked out. The ad uses kiwi to illustrate that the Colgate dental floss can thoroughly clean the gaps between teeth.

⧑ Target Audience - The target audience might be people who are looking for effective dental floss or people who care a lot about their teeth. Also, the target audience could be dentists who are trying to find a good teeth-cleaning products for their patients.

⧑ Effectiveness - This ad is effective because everybody knows that it is very difficult to pick out all the seeds from kiwi, but this dental floss did it. Not only leave a great impression on audience minds but also demonstrate the effectiveness of the product.

⧑ Content Relevancy - Two level of persuasion.

⧑ Content Support - This ad is logic of the two level of persuasion because the ad based on the right message that the Colgate dental floss can help consumers thoroughly clean their gaps between teeth.  

Week #7 / Entry #1 : Oogmerk glasses

⧑ Main Message - The ad use comparison to show the difference of wearing glasses. A right pair of glasses can make people become totally different.

⧑ Target Audience - The target audience might be people who are near-sighted or people who want to get a pair of glasses, especially men.

⧑ Effectiveness - For teenagers, this ad is very effective because the cute comparison of the ad can easily appeal teenager's sights. Also, the image of the ad easily leaves impression on people's mind. 

⧑ Content Relevancy - Advertising Execution Techniques.

⧑ Content Support - This ad use animation to show the products. An animation will make the ad cuter and more friendly to audience.

Week #6 / Entry #2 : World No-Tobacco Day

⧑ Main Message - This ad is for World No-Tobacco Day. The image of this ad is a woman use cigarette butt as lipstick. The ad is to tell people that smoking will not make people look prettier. The purpose is to encourage people quit smoking or not to smoke.

⧑ Target Audience - The target audience might be chain smokers and people who want to smoke but not yet, especially women.

⧑ Effectiveness - I think this ad is very effective because obviously audience can realize perfectly that smoking will not make people get prettier, instead, make people get uglier. 

⧑ Content Relevancy - Intent of advertising.

⧑ Content Support - The intent of the advertising is to persuade. This ad is to persuade people quit smoking and prevent people not to smoke.

Week #6 / Entry #1 : Sanzer hand gel

⧑ Main Message - The Ad use dirty fingers in stead of push buttons to tell people that touching public facilities is like touching other people's dirty fingers. The purpose is to persuade people to wash hands after touching things.

⧑ Target Audience - The target audience might be people who touch public facilities often or people who do not wash hand often such as children or students.

⧑ Effectiveness - I would say this ad is effective. The image of this ad is very impressive and creative, so it is easy to make people notice this ad and keep it in mind.

⧑ Content Relevancy - FCB Grid 

⧑ Content Support - This ad is low think product of the FCB Grid because had gel is necessary , practical and functional products. Also, people would use it everyday. 

Week #5 / Entry #2 : Kellogg's Frosted Flakes Cereal Ad Tony Tiger

⧑ Main Message - The word on the ad is "Put a tiger on your team", which means eating this cereal is like a tiger in your body. That is, you will be stronger after having this brand's cereal.

⧑ Target Audience - The target audience might be children, age 8 to 12. The brand whose target audience is children usually use cute image to appeal consumers.

⧑ Effectiveness - For children, especially boys, they might think tiger is a symbol of brave. Therefore, they may want to eat this brand's cereal.

⧑ Content Relevancy - Primary target audience, secondary target audience, and inherent drama.

⧑ Content Support - The primary target audience must be parents, and secondary target audience is children. The inherent drama is the tiger which represents the brand.

Week #5 / Entry #1 : iPod nano

⧑ Main Message - The ad shows different colors of iPod nano, and it states that you can pick up which color you want. For consumers, they can have more choices to pick up their own iPod nano, and it makes diversity.

⧑ Target Audience - The target audience might be people who like to listen to music. I would say they are probably both male and female from 12 to 40. 

⧑ Effectiveness - More choices of the color can arise consumers awareness. For me, originally the iPod nano only has one color. I am the kind of person who don't want to have something similar to others, so I the iPod nano won't appeal me that much. After seeing this ad, I would like to purchase one because I have opportunity to pick up my own color.

⧑ Content Relevancy - In the class we discussed the intent of advertising. 

⧑ Content Support - There are three different goals of advertising. This ad's goal is to inform consumers that the product have many different color can choose.